The key trends for 2023 in HR and recruitment

10 recruitment trends for 2023

Maintain recruitment competitiveness

The "Recruitment Trends 2023" report published on the website lists 10 key trends that are currently shaping the field of human resources management. Get to know them to hire the best employees and maintain your competitiveness.

Trend #1: The Right Time to Amplify Your Employer Brand

In 2023, it will be crucial to take care of employer branding. In the face of growing competition for the best employees, your company should focus on promoting its brand as an attractive employer. This can help attract more valuable candidates.

Trend #2: The Continued Growth of Remote Hiring 

With the coronavirus pandemic, the popularity of remote work has increased. In 2023, this trend will continue, and remote recruitment will become more common. The company should be prepared for its employees to expect flexibility in remote work. Demanding that a candidate show up at the company's headquarters will be increasingly less acceptable, especially in the early stages of recruitment.

Trend #3: An Accelerated Adoption of Automation Tools

The automation of recruitment processes is becoming increasingly popular, and this trend will accelerate in 2023. Companies that do not invest in recruitment automation tools will have difficulty competing with those that do. In an era of limited resources, every hour saved by the HR department is worth its weight in gold. HR employees also appreciate automation, which helps them focus on the aspects of their work that are truly important.

Trend #4: Shifting Mindsets to Growth Hacking

Growth hacking is a marketing strategy that focuses on rapid and effective business growth through testing and implementing various new marketing techniques. In 2023, companies will need to focus on faster growth and development of their business. The trend of growth hacking will become more popular in HR, and companies will need to introduce appropriate strategies to attract and retain the best employees.

Trend #5: Regroup and Upskill as Much as Possible

In the face of a dynamic job market and constant changes, companies will need to focus on continuous training of their employees and developing their skills. In 2023, this trend will be even more visible, and companies that invest in the development of their employees will be better prepared for the future.

Trend #6: Leveraging Internal Mobility and Alumni Employees

Companies will increasingly use internal mobility of their employees. Internal mobility prevents routine and provides development, leading to increased engagement and motivation of employees. Among other things, it will be used to try to reduce employee turnover. The role of alumni, i.e. people who previously worked in the company, will also increase. Good relations with alumni allow for the acquisition of valuable new employees who have learned about the company and its organizational culture thanks to their recommendation.

Trend #7: The Continued Drive for DE&I

The trend of promoting diversity, equity, and inclusion (DE&I) will continue in 2023. Companies that are open to people from minority and excluded groups can, of course, gain persistent and loyal employees, but above all, by changing their attitude, they make the world a slightly better place.

Trend #8: Pockets of Growth in Alternative Niches

The growth in alternative industries is a trend in recruiting for 2023. Companies are beginning to pay attention to employees outside of traditional fields, such as cryptocurrency specialists, online education experts, or new technology professionals. This opens up broad opportunities for candidates with unconventional experiences.

Trend #9: Establishing an Effective Collaboration between Recruiters and Hiring Managers

Effective collaboration between recruiters and managers is another important trend in recruiting for 2023. Information exchange, mutual support, and openness to the needs of the other party are crucial for recruitment success. When recruiters and managers work together, the recruitment process becomes more efficient.

Trend #10: Focusing on Strategic Metrics as a Recovery Strategy

Companies will aim to achieve business goals by monitoring key metrics, such as recruitment cost, average recruitment process time, or employee training cost. This will enable faster and more efficient decision-making.


According to HR experts, personalization of the recruitment process will be a key factor in the future. Companies will increasingly focus on attracting candidates through active employer branding and creative job promotion on social media. The introduction of new technologies, such as artificial intelligence or virtual reality, will also have a significant impact on the recruitment process.


We are observing these trends in HR and developing tools that enable companies to effectively integrate them.

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